No Matter the Method, Fewer Americans Taking Steps to Improve Energy Efficiency at Home

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A poll that was recently taken provides some great insight into how much Americans really know about the different energy resources heating their homes, powering their entertainment centers and charging their mobile devices.

Contact: Larry Shannon-Missal, The Harris Poll

NEW YORK, April 22, 2015 /PRNewswire/ — A notably severe winter has finally come to a close, and some Americans may soon see drops in their utility costs as a result. But how much do Americans really know about the various energy resources heating their homes, powering their entertainment centers and charging their mobile devices? What do Americans see as the cleanest – and most harmful – energy resources? And whatever the source supplying their grids with electricity, are Americans taking steps to use less of it?

These are some of the results of The Harris Poll® of 2,221 adults, surveyed online between February 11 and 17, 2015. Full results, including data tables, are available here.

A majority of Americans – albeit a diminishing one – say they turn off lights, televisions or other appliances when not in use in order to improve energy efficiency at home (75%, down from 79% in 2014 and 82% in 2012). There have also been drops in the percentage of Americans engaging in a number of other efficiency-boosting steps at home, including:

  • Replacing incandescent bulbs with fluorescent bulbs (50%, down from 55% in 2014 and 58% in 2012),
  • Looking for the ENERGY STAR label when replacing appliances (47% vs. 50% and 55%, respectively),
  • Using low watt bulbs where lighting isn’t critical (46% vs. 50% and 54%, respectively),
  • Using power strips for home electronics (44% vs. 49% and 56%, respectively) and
  • Reducing hot water use with steps like taking shorter showers or using cold water in their washer’s rinse cycle (40% vs. 45% and 48%, respectively).

Men and women prefer to take action in different ways. While they differ little on steps like replacing incandescent bulbs with fluorescent ones (51% men, 49% women) and seeking out ENERGY STAR appliances (46%, 48%), women are considerably more likely to say they’ve taken steps to reduce hot water usage (46% women, 33% men). Men, in contrast, are more likely to say they’ve taken steps such as sealing gaps in floors and walls around pipes or wiring (33% men, 25% women), installing energy efficient windows (29%, 23%) and having a TV with Smart technology (23%, 17%).

Some regional differences also exist in energy-saving practices and adoptions. For example, nearly half of Southerners (47%) change their air filters monthly, in comparison to just two in ten (21%) Easterners, three in ten (29%) Westerners and a third (33%) of those in the Midwest. Meanwhile, nearly four in ten Westerners (37%) have installed low-flow faucets or showerheads, compared to fewer than one-fourth each of those in the East (22%), Midwest (23%) and South (24%).

And if knowledge is, in fact, power, then Americans would appear to have their wires crossed. On the one hand, more than six in ten (62%) believe themselves knowledgeable about energy issues including sources of electrical power and energy efficiency; on the other, only one in ten (11%) have looked to upgrade their knowledge in this particular area by conducting a home energy evaluation or audit.

“Even though understanding of energy sources remains at historical levels, in the last few years fewer consumers are taking steps to reduce energy consumption in their homes,” says Carol M. Gstalder, Reputation & Public Relations Practice Leader for Harris Poll.  “As energy prices drop, so do consumers’ commitment to energy-saving decisions from replacing light bulbs and water heaters to installing solar.”

Considering the source
Setting aside how much electricity Americans are using, it does all need to come from somewhere. When asked whether the risks outweigh the benefits, or vice versa, for several mainstream and emerging sources of electrical power in the U.S., Americans most commonly believe the benefits of solar (78%) and wind (75%) outweigh their risks.

Despite no small amount of controversy over the past few years, a strong majority of Americans also see natural gas’s benefits outweighing its risks (66%). Additionally, half of Americans (50%) believe geothermal power’s benefits outweigh the risks, while 8% say the risks outweigh the benefits and 42% are not at all sure – indicating a considerable knowledge gap but few negative sentiments.

Nuclear power, on the other hand, shows the inverse, with a 42% plurality believing its risks outweigh its benefits; 34% believe the benefits outweigh the risks and 24% are unsure. An even stronger – and growing – plurality (46%, up from 40% last year) believe coal’s risks outweigh its benefits, while 34% feel its benefits outweigh its risks and 20% are unsure.

Biomass continues to be the biggest unknown, with six in ten U.S. adults (60%) not at all sure of its risks or benefits; three in ten (29%) feel its benefits outweigh its risks, while one in ten (11%) feel the inverse is true.

There are some generational differences on perceptions of various energy sources’ benefits and risks. Perhaps most notably, older Americans are more likely than their younger counterparts to believe the benefits of natural gas outweigh the risks (82% Matures, 76% Baby Boomers, 61% Gen Xers, 53% Millennials). Matures and Boomers (43% and 38%) are also more likely than Gen Xers and Millennials (29% and 31%) to feel the benefits of coal outweigh the risks.

Turning to political affiliations, Republicans are more likely than either Democrats or Independents to feel the benefits outweigh the risks for both natural gas (79% Republicans, 59% Democrats, 64% Independents) and nuclear power (51%, 24% and 31%, respectively).

To read the entire article, click on the link below.

View this News Release (external link)

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