San Mateo, Calif. – Mar. 10, 2014 – Clean Edge, Inc. and SolarCity (Nasdaq: SCTY) today announced the results of an inaugural national poll of U.S. homeowners regarding clean-energy products and services. The poll found that a majority of homeowners, 69 percent, want more choices when it comes to their energy and electricity supply. National polling firm Zogby Analytics was commissioned to conduct the poll. The new report, “U.S. Homeowners on Clean Energy: A National Survey,” is available for download atwww.solarcity.com/insideenergy and www.cleanedge.com/reports.
The poll confirmed that a significant majority of Americans (88 percent of homeowners) support renewable energy. It was also among the first to ask homeowners directly if they would be interested in solar for their own homes—62 percent said yes. This is particularly notable, given that there are more than 75 million owner-occupied housing units in the U.S., and fewer than 500,000 photovoltaic installations.
The SolarCity-Clean Edge poll also reveals the persistence of a myth that clean-energy products are not affordable. Less than half of all homeowners nationally understand that solar power is more affordable today than it was three years ago, despite the reality that prices for solar panels have dropped by more than half over this time period, and solar electricity prices can beat utility rates in a growing number of locations.
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