The Power of Choice: ACCES Focus Group on Consumer Preferences

Last summer, ACCES released a whitepaper detailing the findings of a survey which measured awareness and understanding of energy choice in several U.S. markets. The results were overwhelmingly in favor of consumers being given competitive choices to meet their energy needs. Survey results and statistics are helpful tools to understand a question on a broad level, but in order to really get to the root of what consumers want, ACCES conducted a focus group consisting of energy customers in a state that allows energy choice. The focus group was held in Washington, D.C. on February 12, 2018, and consisted of energy consumers in Maryland. Through these small group discussions, and one-on-one in-depth interviews, ACCES took the opportunity to find out exactly what drives consumers to shop for their energy, and what resources are helpful in making those decisions.